Family
Every family in the world is currently owned by a god. The god is tasked with protecting those within the family (including the adopted) or punishing if someone in the family breaks the rules. If there's a feud within the family then the god has to act as the middleman. If two families are fighting then those two gods are fighting.
Insert you and your family in this scenario. How would your god react to your family? How would you and your family feel about your god?