this gave me a headache

its too long but whatever:
https://www.mangatherapy.com/post/15350149401/great-fujoshi-power

here are some lines quoted from the article:

"Some male otaku have felt threatened and intimidated by the fujoshi, but this is just another example of how strong the purchasing power of women is despite the state of the global economy. "

"It is alarming that a number of male otaku seem to be frightened by fujoshi. Is it because of the patriarchal view of Japanese society? Do Japanese men see themselves as the ones that should dominate in all aspects of life and culture? They could be afraid of women’s abilities to control them easily because men can’t resist a woman’s charms when she is able to utilize them to her advantage."

"Japanese women tend to spend mostly based on their own needs and family needs. If they happen to enjoy certain things, they will definitely make purchases based on their interests. Women also have a habit of loving to treat themselves after a hard day’s work as well. Combine the rise of female employment with women’s purchasing preferences and you have a segment to make a great deal of revenue from."



this is from 2012 btw. ancient ik. so all of this was a marketing gimmick?