First of all I think the story is lacking but it definitely has potential to be incredibly interesting, the curse part of the story was bad, it made no sense to me. Try to be more clear about what the curse is. I felt the pacing at first was steady but once you got to a later chapter, say chapter 28, it went too fast and I had lost interest in reading. Maybe string things along slower, it felt like they had only been apart for a few days and then we’re back together. Also the first “lover” was nicer at the end? You introduced him as a bad guy, why at the end did he suddenly let go? Did he realize that they were miserable together? I would also make the tattoo artist more resentful of his first lover, hate the body modifications he made. It made sense that he cut the tattoo but it would also make sense that he would hate the lip ring as well. Add more information to the last part and it should be a great story.
Cover Up