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My past two attempts failed :( but my friend read this really good shojo and forgot the title. Here’s what I know:

ML has blond hair and a bad personality. This is because his parents were always overseas when he was a kid. Before he met the FL he had other relationships and still remembers them. He apparently had really good character development because others kept calling him out on his actions. The ML kisses the FL while she has a mask on. He also almost gets hit by a car at some point? Finally there’s a second ML who is the FL’s friend.

Any help is appreciated god bless