The data she got herself is un-usable though... there were too many variables that could’ve affected the score and changed the outcome. Research like that has to be done in a controlled environment, and with a large pool of subjects. With that kind of shoddy data, no one is going to take the magazine seriously ( ̄∇ ̄")
That one villain-ish dude with the long black hair looks like that evil lion from Madagascar: Escape to Africa https://villains.fandom.com/wiki/Makunga