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I know I should appreciate the story as is, and I do, but having read a ton of villainess stories, I couldn't help but overlap the two images: This is the type of story the MC of a villainess story reincarnates into, where the heroine is pure and kind and sweet, but is low of status and shows up out of nowhere. Without that reincarnation plot, the villainess would be horrid and despicable, and the heroine gentle and pure. What would have been. The original story, so to speak. So now a dilemma enters the mind: with contrasting values, and differing points of view, who is truthfully correct? I agree that true love is important, but I also agree that without proper qualifications, and considering the propriety due to prior engagement, it's also important to weigh the importance of this as well. On one hand, yeah, it'd be great if they married for love. On the other, yeah, the fiancee is being ditched in favor of it.
That's why to make it easier they make it a clear cut of who is indeed good or evil:
In stereotypical stories, to side with the heroine, you make the villainess utterly despicable, and the heroine's only fault is loving someone beyond her reach, but it's ok, true love, plus the villainess wouldn't make a good partner anyways.
In villainess stories, where everything's inverted,
The heroine is usually a sly temptress while the villainess is usually only a victim of circumstances. The villainess makes a comeback and said heroine should be utterly unqualified in becoming queen.
In conclusion: while nothing can be truly said to be correct, in the end we judge based on the story and circumstances. We are now able to see with better view the two differing sides of the story, so they had to make it a simple matter of very good vs. very bad. Who is the main character and whose story are we following? Without a clear cut role for either girls, is it simply going to be based on a winner or loser?