It’s because people want to “follow” the conversation of this particular thread. By adding a comment, you will have notifications each time someone replies. So when someone ask for the name of a manga, sometimes, people will write “ff” or “following”, so if anybody gives the answer, they can go and read it!
following is a term used by amateurs who haven't seen nor encountered the "follow" button found next to the "reply" button of a thread
I’ve tried l doesn’t work for me, and many others have had the same experience, iirc.
What does it mean when people say "following" on here? I keep seeing it but I don't get it