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It's actually less of a cultural thing and more of a ballet things. I've done ballet before and it is actually extremely discriminatory. After you've graduated dance school, and getting into a company is hard enough in itself, many companies are actually looking not just on performance alone but also on looks. You see, in ballet, it focuses around the philosophy of aethetics and grace, which is why going en point has been such a thing and on why most point shoes are skin tone, it needs to match the skin to make the leg more extended. And that is why being fair skinned is mostly desired in ballet, because being tan makes your point shooe and your skin mis-matched which is less desirable. It's a sad truth.
"Tan skin doesn't look good" hmmm....... lets not but we will be giving this a chance cause it looks cute.