I own a few Japanese novels myself, so I do actually know that they are read right to left as are manga and magazines. I only came to the conclusion because of the barcode, which is standard for many book publishers to put in the bottom corner of the book instead of the top for identification, or at least on the bottom of the binding/back cover (I work for a publisher so I have firsthand experience on this), which I've also seen for Japanese books and novels and manga. At first glance that was my conclusion. Maybe the book had a half sleeve which moved the barcode up or the author just put it in a weird spot, but that was my first impression. Maybe it's not upside down, but it would have been too cute if it was (≧∀≦)
My favorite part is when he pretends to read but the book is upside down
http://www.mangago.zone/read-manga/kamatte_kawaii_hito/mf/v01/c001/21/