Why this bastard looks like a generic shounen action manhwa mc ┗( T﹏T )┛ In the nov...

the mc?

Yup

I mean... the generic action manhwa mc are usually the best looking character in their comics... and that's their standard of naturally (I mean not styled) good looking.
But in my honest opinion... it's al rofan's fault.
You see.. on rofan with 1 look you can clearly tell apart which characters are important to the story and those who are not... they are just THAT better looking than everyone else... it's a distinction we don't have made very strongly on modern comics... because in real life we don't really have much of that head turnin and tripping over nothing kind of brauty... even Cavil proved that if he dressed normally and went around most people wouldn't recognize him... that brings me to the second point.
Eye, hairstyle and clothes... No one would not notice Cavil if he went around dressed like the witcher... white longish hair and golden eyes... and that's the kind of looks we het in fantasy that we don't get as much on modern realistic settings. Even mc's black hair is more on the greyish subdued side... and apart of Yichae with his red hair the others aren't that eye-catching.. it's the same reason many idols dye their hair and use colored contacts... and lastly is the clothes... rofan's clothing is so much more detailed... collars, patterns, embroidery, lace, buttons, jewelry... while modern clothing... is boring as hell compared to that... and that's why idols come up with concepts and stage outfits you don't see normally on the streets in day to day use...
That's why mc looks a bit underwhelming... but I remember I've commented about it before on another idol themed comic... that it feels weird because idols/actors look worse than some secondary characters from rofan. Some you couldn't even clearly differentiate them from the staff... this one is way better because you at least can tell idols and staff apart... and they do look good...
Sorry about the rant...

He does give icy beauty tho icl