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In my opinion, this is just his behavior getting influenced by his environment. He's basically being mentored by three of the most powerful awakened people who also happen to be very self-assured and arrogant, that's bound to rub off on him at least a bit. Moreover, he's currently the ONLY disciple of Kayden who became one of the top tens, he has to maintain certain dignity and attitude so as to not tarnish Kayden's reputation. And, in this banquet he's representing Shinhwa explicitly and the country he's from implicitly. Him acting overly polite will just make others think that Shinhwa and korea is acting subservient to the Bryan family. So, Jiwoo behaving a bit rude and arrogant is just enough to show people they're not just gonna bow down to powerful organizations or countries.
Jinwoo you can’t say it’s uncomfortable directly to their faces like that (/TДT)/