Responses
I think this take place really long time ago.
At the time where Kdrama is not yet booming. (1980s? 1970s)
The K entertainment industries has just slowly starting to open up to outside.
And this is the first korean actor to get offered exclusive contract as model for a BIG overseas brand.
Just simple/small modelling for the items is kinda different to an exclusive contract.
Exclusive contract is close to being ambassador of the brand, but not the ambassador.
IKTR!!!!!! so this is basically the first time korean ever gotten international brand or what