dawg am i crazy or is hayden just saying he wants Brett to love him and not just pay him f...

I think he's trying to get things more equal by saying that, since I doubt hayden actually loves brett yet, even with the bonding.. instead of asking brett to love him, it's more likely that he just doesn't want to feel like brett has the upper hand they word things dramatically though

Yes. Hayden is deeply in love with Brett and wants reciprocity from him. That's why he no longer wants to be Brett's sexual friend, while Brett acts as his sugar daddy...