ummm.

Game meat are animals (usually) captured alive then released later for hunting. This is usually done in hunting competitions, where they bring 'game meat' and the contestants gets to hunt them.

In this case, he was used like a game meat where he would be 'bait' that attracts zombies to him and attack him, which will provide distraction.

oh.. I didn’t know hunting animals are called game meat.. TYSM for explaining (⌒▽⌒)