It wasn't even a half-hearted attempt, it was just a slap in the face of readers that were actually interested in the plot, not the pairings. Especially fans that were with Bleach since the beginning. I get that Kubo was pressured to end it already, but that's no excuse for HOW he chose to do it. And it's unbearably sad that some fans are relieved to see it over and done with, because Bleach was such a good manga. At one point. Many years ago. But hey, Kubo fucked over his own work and he'll have to live with it. Unless he's actually pleased by how Bleach ended. Because that would just be tragic.
The Bleach comment section is full of disbelief, disappointed groans, and annoyed fans at the abrupt and unsatisfying end to a very long running story. (I feel ya gang, I feel ya) Seems like a very half-hearted attempt to end this story.