Male Lead Falls in Love First

Rowoon seemed to start developing a bit more serious romantic feelings towards Doha in chapter 38. He started noticing her presence more, how he felt when she was close to him, touched him, the way she smiled, and the way she looks.

The villainess was in love with and obsessed with Cedric, but the woman who was reincarnated as her did not hold those feelings. Cedric's feelings grew before Ariel's.